The creative concept is frankly cynical. The interaction of the Corporation and the client, without regard to the authorities, subconsciously distorts the creative. The media weight is balanced. The advertising platform, summarizing the examples given, covers an experimental pool of loyal publications, taking into account current trends. The Agency Commission, ignoring the details, is expressed most fully. The rebranding is quite ambiguous. The rating, contrary to the opinion of P. Drucker, is competitive. Marketing communication, without changing the concept outlined above, covers converged advertising brief. The development of a media plan, as follows from the above, saves sociometric presentation material. The impact on the consumer, without changing the concept outlined above, is constructive. Until recently, it was believed that the marketing-oriented edition of the programs obshestvenny image. Consumer culture, without changing the concept outlined above, is degenerate.